You are moving the first steps in the world of web design, your goal is to create spectacular graphics or sites, right? Mistaken. Or at least it is only partially. The aesthetic aspect of a web project is not the only aspect you will have to deal with.On the other hand, the platform you are working on must be easily found by people using the major search engines. And here is where SEO comes into play: the set of techniques that aim to optimize content to make it visible on Google.
I know what you’re thinking: “But how is SEO? I’m a designer, I should not care!” In fact, SEO and web design go hand in hand and there are many factors that you should optimize when designing a website.
Would you like to know more? Here are 6 SEO tips that (maybe) you do not know.
A web designer worthy of this name knows that good placement also depends on the SEO optimization of the images. Also, image research has become a widespread practice.
For this reason, if you want your content to be positioned, you need to improve your SEO photos and images. Let’s see what the features are:
Image Name: must be contextualized to the website or blog page. Write: “sample.jpg” will not help you find it.
Alt attribute: is the description of the photo. This feature is very important to climb the Google SERP. In this space, I suggest (without exaggerating) to include keywords or key phrases. However, the alt tag is also decisive for accessibility and is read by voice readers for people with visual disabilities.
Optimize the Weight of Images: this factor, if neglected, affects the speed of the website and leads to negative results even from the SEO positioning point of view. It is imperative to use light images, so always remember to reduce the size of your photos.
Care of these details enhances the relevance of the page and image search. As a result, you have more chance for a person to identify your photo as a useful content and to trust your site.
Keep the Code Clean
Here’s another of the SEO tips a web designer needs to know: The site you are designing must have the crystal clear and orderly code.
Do you know why? A clean code is scanned smoothly by Google crawlers. From this situation, the benefit from it, will not only be Search engine optimization but also the speed of loading.
Reduce the Flash Elements in the Menus
It is not advisable to abuse flash solutions to create navigation menus. The reason is simple: maybe they are not the best in terms of aesthetics and search engines have difficulty reading them.
Result? You would encounter some SEO indexing problem.
A good way, if you just cannot help it, might be better to use only small flash parts on a platform of a page built with HTML.
Look at the URL
This is another SEO tips for web designers, the optimization of the URL. That is, the address of a page or Internet resource. Why is it so important to optimize this string of texts?
It’s one of the elements used by search engines to place a site or blog. So make sure you do not leave the URL at random.
Examples like this: “index.php? Lan = it & cat = 8 & id = 45” should not exist, because they do not refer to useful information for Google and the readers. What you need to do is turn the series of numbers and symbols into words.
There are some good practices that you can implement:
Include the keyword in the URL;
The URL must be short;
Use dashes to divide words.
If necessary, delete the stop words: all those words superfluous to the main. I’m talking about possessive articles or adjectives.
The sitemap is a list of pages in a website. This is a file that collects all pages that need to be indexed on search engines in an orderly manner.
I leave you to Google’s words: “A sitemap is a file where you can list your site’s web pages to communicate the content of the site to Google and other search engines. So-called “search engine” crawlers like Googlebot, read these files to better scan your site. ”
CMS has valuable tools to create the sitemap to be included in the Google Search Console. Once generated, for example, with one of the many WordPress plugins, you just have to send it to the search engine. MOZ prepared big guidelines on a sitemap.
The Structure of the Text
The Latest of SEO Tips for Web Designers? Organize content with hierarchical headers.
These elements serve to divide the text into sections. H1 refers to the title while H2 is the title of the paragraphs. Then, there are the H3, H4, H5, and H6 that indicate subsections, but are little used. The well-structured text helps the search engine to trace the most important page information.
These are just some SEO tips for web designers. Suggestions that go to meet Google’s needs, but also readers who can enjoy quality content.