Does SEO have the structure of the site? In fact, search engine optimization has much to do with the internal organization of your site’s pages. This aspect depends on its navigability and therefore, the user’s experience in finding the right information to solve its problems.Here’s how to organize an effective website structure from the SEO’s point of view:
A well-structured and organized site is not only easy to navigate but also fast, another feature that makes Google love it. Let’s then see how to build the base of your site, “the skeleton” that will support the entire scaffold.
From where do we start? From the menu bar: you need to specify which pages to enter and in what order. Plus the menu is simple and more people will decide to explore it, making it active and dynamic. You can have a menu at the top and another in the sidebar. The navigation is horizontal and the various tabs follow the same order. You can also create pages in a sub-category: in this case, the menu is expanded (this is the classic example of the Services page, which is then subdivided “vertically” into many other pages, depending on the different typologies).
For these reasons, the menu must be intuitive, functional and complete.
What does it mean specifically? A site is intuitive if people find what they are looking for in just a few steps. Now, there are pages that characterize the menus of all the websites, such as About rather than the Contacts. People are accustomed to finding them and you have to position them exactly where they are waiting (without extravagance or other original experiments).
Another key feature that a website has to have is functionality. This means that while linking page to page, people must always be able to go back, move on to the next page or decide to link the home to return to the starting point
Lastly, the site must be complete. You cannot miss the page that everyone is expecting as a service or company listing. It is needless to try to astonish from this point of view. These are indispensable content, of which no one can do without.
We see a list of the indispensable pages for your site and the features that need to be available to guarantee you the utmost effectiveness.
The Homepage: This is the opening page of your site, the one that must be able to capture the visitor’s attention at the first glance.
The page that should contain the so-called “wow effect!” And make you want to explore the site and continue browsing.
You can choose a static or dynamic homepage: the static one always appears the same way and the other changes according to the last blog article you’ve published.
The About Page does not exist on the website without the famous page Who I am or Who We Are. The mistake you do not want to commit is to talk about yourself or your company, simply in a descriptive or self-referential way.
The most successful About pages respond to visitors questions such as: Who are you? Who are your employees? Your partnerships? What customers do you have? But especially what problem do you solve?
It is the ideal page to propose your newsletter.
The Page Dedicated to Services: services or products that are in your site must have an up-to-date page to dedicate to you.
Where to start to make an effective description? Write down all the questions your customers ask you when they ask for a quote: what do they want to know? What are the most sought-after information? And what are their doubts about that? The more details you provide and the more objections to the sale you manage to overcome, the more your services page will be effective and then, you can convert your visits to contacts and then potential customers for your business.
Contact Page: discounted? Still, do not count the sites where you need to find the contact information you need to search in the footer and try to read lowercase.
The Contacts page is vital and you have to place it in the navigation menu at the end, after all the other. You can also link it to a call-to-action (CTA) button that invites people to take action. In this specific case, you can ask to contact you for a quote e.g. or request for more information.
The contact page must always contain a form for sending a quick and real-time request. In addition to this contact form, you will need to highlight the company’s address, phone number, social icons linked to various networks, email addresses and so on.
Finally: the Blog! It is certainly the hub page of your site, the heart of your business.
It’s alive, updated everyday, it’s interactive and dynamic, and unlike other static pages (you just write it out and do not change). The blog needs a continuous job of creating content, publishing and spreading social, based on the editorial plan established and ideas for new topics to be found.
Each website must have its own clear and definite sitemap.
Now, you have a base for your site map (sitemap) at this point, for starters, you can simply pick up a paper and pen and start drawing it. At the center of everything, the blog: then all related pages. In this article, we have suggested the basic ones that cannot be missed, but you can add as many as you like, the important thing is to note for each of the topics to be developed.
This way, you avoid similar pages without utility and that would only have the effect of losing time to people during navigation and all the disadvantages of the SEO optimization work you are doing.